Sports

Sony suffer as Star Sports bags Australia cricket rights


CA Broadcast Rights: In yet another huge blow for Sony Sports Network, Star Sports have reached an agreement with Cricket Australia for…

CA Broadcast Rights: In yet another huge blow for Sony Sports Network, Star Sports have reached an agreement with Cricket Australia for their broadcast rights in India. The deal comes after Star Sports recently bagged the IPL media rights for the next cycle. The CA deal means that Star Sports will broadcast the Border Gavaskar Trophy, The Ashes, India’s international games, IPL and the T20 World Cup in India. Follow CA Broadcast Rights updates on Insidesport.IN

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CA Broadcast Rights: Another BLOW for Sony Sports, Star Sports sign BLOCKBUSTER agreement with Cricket Australia, to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years – Check out

CA Broadcast Rights: Another BLOW for Sony, Star Sports sign BLOCKBUSTER agreement with Cricket Australia, to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years - Check out

As per a Cricbuzz report, Star Sports have reached an agreement with Cricket Australia for the broadcast rights for the next four years. The deal has a provision to be extended by four more years and has been signed by both parties. The agreement, for both TV and digital rights, kicks in from next season. The current rights are with Sony, who continue to suffer due to the growing competition.

CA Broadcast Rights: Sony Sports continue to suffer from competition

  • Sony Sports continue to lose out on broadcast rights with Star Sports edging them out of the competition.
  • Current holders of Australia cricket rights, Star have now agreed a four-year deal from next season.
  • Star already has IPL, India’s home games, T20 World Cup in their pocket.
  • The TV giants recently bagged the IPL media rights last month for the next five years. Viacom bought out the digital rights.
  • Star have now added Big Bash League, Ashes, Border Gavaskar Trophy to their already impressive offering.
  • Star is also set to be in competition for the ICC rights for the next cycle.

Sony lost out to Star and Viacom18 in the IPL media rights auction, failing to bag either package. The loss of Australia cricket broadcast rights leaves them with rights for only England among the top teams. Sony are expected to be in the mix for the ICC media rights, but will once again face Star and Viacom, alongside international entities like Amazon and Facebook.

The report states that Cricket Australia though remain tight-lipped on the agreement. A CA spokesman refused to comment and said, “Nothing we can say on the record on that at the moment. I’ll let you know if that changes.”

CA Broadcast Rights: Another BLOW for Sony Sports, Star Sports sign BLOCKBUSTER agreement with Cricket Australia, to broadcast IPL, Ashes and Border Gavaskar Trophy for next 4 years – Check out

Follow InsideSport on GOOGLE NEWS / Follow CA Broadcast Rights Live Updates with InsideSport.IN.



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