The book examines how there is a divide between where high-end businesses can easily afford and access expensive subscriptions to make better financial decisions, whereas small businesses and consumers are left searching for reachable means.
As the publisher puts it:
“Veteran business journalist and professor Chris Roush explains the causes, reveals the consequences, and offers potential solutions to this pressing problem. Roush delves into how the crisis occurred, from the disintegration of the once-strong relationship between businesses and media to the media’s focus on national coverage at the expense of local news. He reveals how these trends result in major “coverage deserts.”
“Roush’s proposal for a way forward shows how businesses, journalists, and media can work together to support the economic and financial literacy needed for an informed citizenry. He recommends that media organizations take advantage of technological innovations to provide better business news content, suggests that journalism programs require budding reporters to take more business courses, and encourages businesses to fund journalism school programs.”
Roush is the dean of the School of Communications at Quinnipiac University and the founder of business journalism site Talking Biz News. He was the Walter E. Hussman Sr. Distinguished Professor in business journalism at the University of North Carolina at Chapel Hill.
Previously, he worked for the St. Petersburg Times, the Sarasota Herald-Tribune, the Tampa Tribune, BusinessWeek, the Atlanta Journal-Constitution and Bloomberg News. He formerly served as editor in chief of SNL Financial.
Roush earned a bachelor’s degree in history and journalism from Auburn University and a master’s degree in mass communication from the University of Florida.