Sports

Another DRAMA in ICC Media Rights, Disney-Star sub-licenses Broadcast rights to Zee


T20 WC 2024 Broadcast: It has just been few days since Disney-Star won the ICC media rights, but things are already moving…

T20 WC 2024 Broadcast: It has just been few days since Disney-Star won the ICC media rights, but things are already moving thick and fast. In latest development, Disney-Star and Zee have reached into a unique sub-license agreement, whereby the latter has attained the TV broadcast rights to Zee. Follow all cricket live updates InsideSport.IN

Also Read: ICC Media Rights Deal: Sources to InsideSport, ICC deal valued at USD 3.1 Billion as the world cricket body gets BUMPER INCREASE: Check OUT

With the new rights coming into effect from 2024, It is important to note that Disney will still have all the rights for the ICC events in their digital platforms. Punit Goenka, MD and CEO of Zee Entertainment confirmed the unique partnership as well.

“This is a first-of-its-kind partnership in the Indian media & entertainment landscape, and this association with Disney Star reflects our sharp, strategic vision for the sports business in India. As a one-stop television destination for ICC men’s cricket events until 2027, ZEE will leverage the strength of its network to offer a compelling experience for its viewers and a great return on investment for its advertisers,” The Business Standard quoted Punit Goenka as saying.

“Long-term profitability and value-generation continue to be our areas of focus across the business, and we will always evaluate all the necessary steps that will enable us to make sports a compelling value proposition for the company.”

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